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News / Privacy — 2019/03/01

The Digital Stalker

Have you ever been to a clothing store and walked away without buying even a pair of socks? Then on the way home the manager of that same store chases you down the street?
No? On the web that happens every day and one of these digital stalkers is Facebook Pixel.

Imagine yourself on the couch searching for a trip to New Zealand. Or better yet, searching for a VPN service that is in line with your values and needs. Later, you’re scrolling down Facebook Avenue and those same websites you just visited minutes ago (and left for a reason) are everywhere. They pop up right in front of your eyes, in your feed, prompting you to go back and purchase. For some, this may be convenient, but for others (like us), it’s an invasion of our personal space. Come on, we left for a reason.

What about privacy?

Facebook builds a huge knowledge base on every user who visits a site that has Facebook Pixel installed. You’d be amazed at how granular these target ads can be. Facebook also tracks every page that has a Facebook Pixel and therefore can see the user’s browsing pattern between sites, as well as the order in which they do things. Privacy is limited; basically everything we do online is seen by someone, especially Facebook. Who do we blame? This tracking technology and the information it collects is actually Facebook’s primary business model. This is how they make money.

How am I tracked?

If you’re logged into your Facebook account and visit any sites that have Facebook Pixel installed, it’s easy for Facebook to track you. Even if you aren’t logged in, they can still collect information from cookies and your IP address, and most likely connect it to your profile.

One very important note

We do NOT have Facebook Pixel or any other tracking technology on our web page. We never will! In order to fulfill our mission (making mass surveillance and internet censorship ineffective), we use Facebook only to communicate with you and warn you.

Read more about Facebook pixel: the privacy-invasive tracking technique

Want to change online habits?  
Here’s a quick and easy guide.

For the universal right to privacy,
Mullvad