The business model
The tech giants know everything about you – whether or not you use their services.
Your online behavior is the raw material from which one of the biggest economies in the history of the world has been built. But it isn’t the images you post, the comments you write or the messages you send that are the hard currency. It’s the data about the data that’s the true treasure. With what’s known as metadata, the tech giants aren’t satisfied with monitoring your life – they’ve decided to control it.