Fight for privacy. To protect all other rights.

21 فبراير 2025 News Privacy

Freedom of speech is not an isolated right. We hit the streets to highlight the rights we must fight for, not only to protect freedom of speech, but also our right to be free humans.

Times Square billboards for Mullvad VPN with slogans: Fight for Freedom of Privacy, Speech, Association, Information, and Thought.

There is an ongoing intense debate about freedom of speech. Big tech companies claim they are fighting for freedom, while their business model is built on the opposite: control. Politicians talk about democracy, while they are mass monitoring their citizens.

What is missing from the debate is the fact that freedom of speech is not an isolated right. To protect freedom of speech we need to fight for other rights, and it all comes down to privacy. If we don’t have the right to our own thoughts and emotions, without authorities, big tech companies and data brokers mapping all our searches and all the sites we visit, and if we can’t explore our most personal ideas, and decide exactly when and with whom we want to share them – then all our other rights are at risk.

Even before you’re ready to express yourself – while you’re still trying to sort out what you think – big tech companies and data brokers are tracking your most personal thoughts. When you test your ideas on your closest friends – before you’re ready to share it to the world – authorities monitor you. This mass surveillance does not belong in democratic societies.

That’s why we started 2025 with an outdoor campaign highlighting the rights we need to fight for, not only to protect freedom of speech, but to protect our right to be free humans.

Mullvad VPN ads: If authorities and big tech monitor you, do you still have freedom of thought, information, association, and speech?

Mullvad VPN ads asking: If authorities and big tech companies are monitoring every search you make and every site you visit, do you still have freedom of thought? If your online experience is manipulated by censorship or data collection and micro targeting based on your internet behavior, do you still have freedom of information?

Mullvad VPN campaign graphic: If authorities, data brokers and big tech companies are using metadata to map all the people you are communicating with, do you still have freedom of association? If authorities and big tech companies collect your personal conversations; if you can't decide exactly when and with whom you want to share your thoughts and ideas, do you still have freedom of speech?

Mullvad VPN banners. Left: If whistleblowers and journalists can't reveal undisclosed mass surveillance without the risk of legal action, do you still have freedom of the press? Right: If you don't have the right to decide exactly when and with whom you want to share your thoughts and ideas; If you don't have the right to privacy, do you still live in a free and open society?

Mullvad VPN subway ads: YOU THE PEOPLE HAVE THE POWER to free the internet from mass surveillance and censorship. Fight for privacy.

Three yellow Mullvad VPN posters: Fight for Freedom of Speech, Freedom of the Press, and Freedom of Privacy. Text defines rights to expression, whistleblowing, and data control.

Mullvad VPN banners on building: Mass Communication by Mullvad VPN. Just another ad that won't micro target you based on your internet behavior.

Mullvad VPN billboard in New York City: If you have nothing to hide you have nothing to fear. You still have something to lose. Fight for freedom.

Yellow Mullvad VPN billboard on a city building: IF WHISTLEBLOWERS AND JOURNALISTS CAN'T REVEAL UNDISCLOSED MASS SURVEILLANCE WITHOUT THE RISK OF LEGAL ACTION OR POLITICAL PRESSURE, DO YOU STILL HAVE FREEDOM OF THE PRESS?

Yellow Mullvad VPN billboard on a city corner reading MASS RESISTANCE AGAINST MASS SURVEILLANCE and ALL TOGETHER AS ONE.

Yellow billboard in NYC reading MASS COMMUNICATION BY MULLVAD VPN with the mole logo above a street corner and Pizza Town restaurant.