Fight for privacy. To protect all other rights.

Freedom of speech is not an isolated right. We hit the streets to highlight the rights we must fight for, not only to protect freedom of speech, but also our right to be free humans.

There is an ongoing intense debate about freedom of speech. Big tech companies claim they are fighting for freedom, while their business model is built on the opposite: control. Politicians talk about democracy, while they are mass monitoring their citizens.

What is missing from the debate is the fact that freedom of speech is not an isolated right. To protect freedom of speech we need to fight for other rights, and it all comes down to privacy. If we don’t have the right to our own thoughts and emotions, without authorities, big tech companies and data brokers mapping all our searches and all the sites we visit, and if we can’t explore our most personal ideas, and decide exactly when and with whom we want to share them – then all our other rights are at risk.

Even before you’re ready to express yourself – while you’re still trying to sort out what you think – big tech companies and data brokers are tracking your most personal thoughts. When you test your ideas on your closest friends – before you’re ready to share it to the world – authorities monitor you. This mass surveillance does not belong in democratic societies. 

That’s why we started 2025 with an outdoor campaign highlighting the rights we need to fight for, not only to protect freedom of speech, but to protect our right to be free humans.